Website conversion
A visitor lands on an installer's site, reads the reviews, looks at the gallery — and leaves without calling. Not because they weren't interested, but because nothing on the page answered the one question in their head: what would this actually save me?
See it on a real page
Try the live calculator embedded exactly as your customers would see it.
View the demo →Most trade websites are built to establish trust — reviews, certifications, past jobs. That's necessary, but it answers "can I trust this company", not "is this worth it for me". A visitor who can't answer the second question in the next 30 seconds simply leaves to keep researching, and most never come back to that specific site.
Calling a stranger to ask “how much would this cost me” is a bigger commitment than most browsing visitors are ready to make. It works for the minority who've already decided to buy — it does nothing for the much larger group still comparing options.
A live, interactive calculator lets a visitor get a personalised, ballpark answer without talking to anyone first — the exact moment their curiosity is highest. That's the entire premise behind embedding one directly on your own site rather than sending visitors off to a generic third-party comparison tool.
A form captures people who've already decided to enquire. A calculator captures people earlier, while they're still deciding — a bigger, warmer pool of leads.
No, and it shouldn't try to. It gives a fast, honest estimate to keep someone engaged; a real site visit and formal quote still follows.