Website conversion
You don't get long. Most visitors to an installer's website decide within about a minute whether to enquire, bookmark it for later, or leave entirely — and "later" usually means never.
See it on a real page
Try the live calculator embedded exactly as your customers would see it.
View the demo →Three things, roughly in order: the visitor needs to confirm you do what they're looking for, get some sense of what it might cost or save them, and see an obvious next step that doesn't feel like a big commitment.
A beautiful hero image and a paragraph of company history are pleasant, but they don't move a visitor toward any of the three things above. By the time a visitor scrolls to a generic “Contact us” form at the bottom, the decisive moment has usually already passed.
Placing an interactive estimate near the top of the page — not buried after several sections of company background — means the visitor reaches the “what could this save me” moment while their attention is still highest, rather than after they've already half-decided to leave.
It doesn't have to be the literal first element, but it should be visible without scrolling past several sections of unrelated content.
That's a good outcome, not a problem — it means they reached the moment that matters to them fastest.