Business case
It's easy to treat a website as a one-off cost to tick off a list. In reality, a website that fails to engage visitors has an ongoing, monthly cost — it's just invisible, because you never see the enquiries that didn't happen.
See it on a real page
Try the live calculator embedded exactly as your customers would see it.
View the demo →Every visitor who leaves without contacting you is a lead you never knew existed — no missed call to notice, no abandoned form to follow up on, just a silent loss that never shows up in any report unless you're specifically measuring site traffic against enquiry volume.
Take your monthly website visitors, and a realistic industry conversion rate for trade sites — often only a low single-digit percentage without any interactive element. Multiplying the difference between that and a stronger conversion rate by your average job value gives a rough monthly figure for what's being left on the table.
Because the effect compounds every month a site stays unchanged, even a modest improvement in how many visitors take the first step tends to be worth far more over a year than the cost of the tool that achieved it.
You need traffic numbers (from Google Analytics or similar) alongside a count of actual enquiries received over the same period — dividing one by the other gives a rough rate.
No — even modest local traffic has a real cost when conversion is very low; the maths simply scales with your own visitor numbers.