Heat pump installers
A heat pump meaningfully increases how much electricity a household uses. That's usually framed as a downside to manage — but it's also exactly the situation where a battery's savings case gets stronger, not weaker.
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View the demo →A battery's saving scales with how much electricity a household shifts from expensive peak periods to cheap off-peak ones — a heat pump household running more electrical load throughout the day and evening has more of that load available to shift.
The point of heat pump installation — when a customer is already thinking hard about their electricity costs and usage — is a naturally receptive moment to introduce the idea of a battery, rather than a separate, later conversation.
Framing it as directly connected to the heat pump's own running costs, rather than as an unrelated additional product, tends to land better than a generic cross-sell pitch bolted onto the end of a heat pump quote.
The underlying logic — more shiftable electrical load — applies broadly, though the exact numbers depend on the specific system and household usage pattern.
Either can work, but presenting it within the same conversation, using the household's own new usage figures, tends to be more persuasive than a separate follow-up pitch.