EV charger installers
Someone installing a home EV charger has already started thinking carefully about overnight electricity costs. That makes them a naturally receptive audience for a battery pitch — if it's framed around the numbers they're already focused on.
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View the demo →EV drivers are often already familiar with time-of-use tariffs, since cheap overnight charging is one of the main reasons to switch to one in the first place — which means the battery pitch builds on a concept they already understand, rather than introducing a new one.
“The same cheap overnight window that charges your car cheaply can also charge a battery that powers your home during the expensive evening peak” connects directly to a decision the customer has effectively already made.
Showing the actual price gap on their specific tariff, rather than a general claim that “batteries save money,” treats the EV charger customer as someone who already thinks in numbers — which they usually are, by the time they're installing a charger.
No — the case here is built entirely on the overnight/peak tariff gap, independent of whether the household has solar at all.
Raising it during the initial quote conversation, while the customer is already engaged with tariff savings, tends to work better than a follow-up pitch after the job is done.