← All articles

Lead capture

What Should a Battery or Solar Quote Form Actually Capture?

A quote or enquiry form is a balancing act: ask too little and you waste time chasing unqualified leads; ask too much and visitors abandon the form before finishing it.

See it on a real page

Try the live calculator embedded exactly as your customers would see it.

View the demo →

The minimum that's actually useful

Name, contact details, and rough property type or usage information are usually enough to have a productive first call — anything more detailed can typically wait until that conversation happens.

What to leave for the phone call, not the form

Detailed technical questions (roof orientation, existing electrical setup, exact budget) tend to feel intrusive on a first form and are better handled conversationally, once some rapport already exists.

Why a calculator-fed enquiry is often higher quality

A lead who has already seen a personalised estimate before submitting their details has effectively pre-qualified themselves — they know roughly what to expect, which tends to produce more productive first calls than a cold, contextless form submission.

Related reading

FAQ

Should I ask for a budget range on the form?

It's optional — some installers find it useful, others prefer to establish it conversationally once initial trust is built.

How many fields is too many?

As a rough guide, if a form takes noticeably longer than filling in a short online order, it's likely long enough to be costing you completions.

← All articles Homepage