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Tariff mechanics

The Cheap/Peak Price Gap: A One-Page Guide for Sales Calls

You don't need a customer to understand the wholesale electricity market — you need them to understand one simple idea: the price of electricity moves a lot during the day, and a battery lets them buy low and use later.

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The core idea in one line

“Electricity can cost several times more at peak times than overnight — a battery charges when it's cheap and powers your home when it's expensive.”

The one number worth having ready

A current, real example of the cheap-to-peak price ratio on a time-of-use tariff makes the idea concrete rather than abstract — which is exactly the kind of live figure a calculator can surface instead of a static, potentially outdated slide.

What to avoid over-explaining

Wholesale pricing mechanics, half-hourly settlement, and tariff structure details are interesting but rarely necessary on a first call — most customers only need to trust that the gap is real and that the numbers shown reflect it.

Related reading

FAQ

Should I mention specific tariff names on every call?

Only if the customer is curious enough to ask — the underlying price-gap concept applies more broadly than any single tariff brand.

Is this pitch different for EV charger customers?

The same cheap/peak logic applies to EV charging schedules, which is often a natural next topic once a customer already understands the battery case.

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